Berlin · Product Leadership · AI Strategy
Product leader working at the intersection of AI, strategy, and real-world execution.
I build digital products, advise teams on AI-driven product strategy, and translate complex ideas into usable systems that create business value.
Connecting strategy, technology, and the people who use the product.
I'm a product leader with 10+ years building and scaling B2B platforms, data products, and SaaS tools. My background bridges business thinking, technical depth, and genuine user focus — which means I can work effectively with engineers, executives, and customers without things getting lost in translation.
I've led product teams through growth, complexity, and uncertainty — defining strategy, setting priorities, and ensuring delivery. I care about outcomes over output: shipping the right things, not just shipping things.
Currently building and launching digital products, exploring AI-enabled workflows, and advising companies on product and AI strategy — while remaining open to the right senior product leadership opportunity.
A track record of building products that matter.
From launching my own products to leading teams at scale-ups, I've delivered outcomes across AI-enabled workflows, data platforms, mobility, retail technology, and esports.
Founder & Product Consultant
Product Ventures & AI DevelopmentBuilding and launching digital products focused on mobile applications, AI-enabled workflows, and consulting.
- Founded and launched DogPass, an iOS app for managing dog training, progress, appointments, and multiple dog profiles.
- Owned the full product lifecycle from user needs, positioning, and UX through implementation, App Store release, and continuous iteration.
- Created the brand, landing page, App Store presence, and launch positioning to take DogPass to market single-handedly.
- Consulting a medical practice on AI-enabled documentation workflows that turn spoken memos into structured follow-up actions and treatment records.
- Using agentic AI coding tools across discovery, implementation, and release to compress product development cycles.
Key achievement: Launched DogPass on the App Store with a 5.0★ rating, owning product, design, development, and go-to-market end to end.
Director of Product
Bayes Esports Solutions GmbHOfficial live data and technology solutions for the global esports industry — betting operators, media clients, and rights holders.
- Led a team of 5 Product Managers and Designers across Bayes' core product portfolio.
- Defined product strategy and priorities across live data, odds, and video products, aligning investments with commercial and strategic goals.
- Owned a product portfolio associated with more than €10M in ARR, serving partners such as EFG, BLAST, Riot, and leading betting operators.
- Orchestrated cross-functional delivery across Engineering, Operations, Sales, and Business Development to launch new live data and platform capabilities with strategic partners.
- Helped secure multi-million euro partnerships including Google and the Esports World Cup by shaping the product value narrative and integration roadmap.
- Initiated AI-powered fan engagement opportunities by defining use cases, data strategy, and technical feasibility for next-generation esports experiences.
- Built alignment across product, engineering, and commercial functions around shared priorities and measurable outcomes through OKRs and clearer cross-functional planning.
Key achievement: Led strategic product initiatives that expanded Bayes' capabilities across data, tooling, and partner integrations, strengthening market position.
Senior Product Manager
CleverShuttle GmbHOn-demand ride pooling services for public transportation in Germany, with proprietary in-house operations software.
- Owned product direction for software enabling autonomous shuttle operations in public transit, navigating complex regulatory, operational, and partner-driven requirements.
- Translated regulatory constraints and partner requirements into prioritized roadmap items and delivery plans, enabling Germany's first autonomous shuttle operations.
- Coordinated product discovery and delivery across internal stakeholders and CleverShuttle's main demand-responsive transport partner to align roadmap, requirements, and implementation.
- Led cross-functional development of operator tools that increased ride-pooling utilization by 20% and improved day-to-day operational reliability.
Key achievement: Delivered the first operational software for autonomous on-demand shuttles, enabling CleverShuttle to demonstrate technical readiness and laying the foundation for scaling the KIRA project.
Product Manager → Senior QA Engineer
NewStore Inc.Global mobile-first omnichannel retail platform serving brands like Decathlon, Burton, and UNTUCKit.
- Owned product strategy, roadmap, and backlog across multiple product areas and NewStore's in-store mobile app.
- Led discovery, design, prioritization, development, and delivery in agile teams.
- Worked with designers on wireframes and prototypes to guide engineering efforts and shape the right user experience.
- Synthesized customer needs, stakeholder input, and product scenarios into requirements and feature improvements.
- Collaborated with operations to build onboarding and customer enablement.
- Used OKRs to create alignment and focus around measurable goals.
Key achievement: Launched offline mode for the in-store mobile app, enabling the onboarding of multiple large enterprise retailers.
- Designed API and service-level tests within a microservice architecture; built E2E and regression test suites for the NewStore platform.
- Collaborated with developers and product managers in Scrum teams — the foundation for moving into product management.
B.Sc. Business Information Technology
Schmalkalden University of Applied SciencesFocus: Application Systems and Information Management.
Building products hands-on.
I build and launch products that solve real problems — taking them from discovery and positioning through implementation, release, and continuous iteration.
DogPass
A calm home for dog training, progress, and everyday care.
DogPass is an ad-free iPhone app that brings training and everyday care into one focused place. Dog owners can choose from 100+ commands, run structured training sessions with a built-in clicker, track progress over time, manage appointments, and share a tailored profile with sitters or family. I built and launched the product end to end — from research, product strategy, and UX to engineering, cloud sync, and the App Store release.
Praxis App
Speak, and the patient record writes itself.
Praxis App is an AI-assisted patient record for a medical aesthetics practice. Right after a visit, the practitioner simply dictates what was done. The app turns the voice note into a structured chart entry (area, product, amount, batch) and creates the follow-up tasks for the team, ready to review and confirm with one tap. A desktop web app covers patient records, anamnesis, and the treatment catalog, while a native iOS companion brings search, patient charts, dictation, and guided before/after photo documentation right to the treatment chair, with a custom camera that overlays the previous shot for consistent angles. Handling GDPR Article 9 health data, it is privacy-first by design: EU hosting, row-level security, database-enforced audit trails, and no patient data cached on the device. I built the product end to end, from requirements workshops with the practice through data model, UX, and engineering to deployment.
Helping teams make better product and AI decisions.
I work with a small number of teams and founders who need a senior outside perspective on product strategy, AI adoption, or how to move faster without building the wrong things.
AI Product Strategy
Identifying where AI actually creates value in your product or workflow — not where it sounds impressive. Defining use cases, assessing feasibility, and building a realistic roadmap for AI integration.
Product Discovery & MVP Definition
Helping you understand what problem you're actually solving, who you're solving it for, and what the smallest version looks like that you can learn from.
Product Strategy & Roadmaps
Translating business goals into a product direction your team can execute on. Prioritization frameworks, roadmap communication, and stakeholder alignment.
Sparring & Advisory
A thinking partner for founders, product leaders, and executives working through hard product or strategy decisions. No slides. Just structured, direct conversations that move things forward.
Works well for:
What I bring to the table.
AI Strategy & Applied AI
Identifying meaningful AI use cases, assessing technical feasibility, and building the product and data foundations that make AI actually work.
Product Leadership
Building and developing product teams, setting direction, and creating the conditions for high-quality product work at scale.
Product Discovery
Understanding the real problem before defining the solution. Combining user research, business context, and technical constraints into a clear direction.
Business Model Thinking
Connecting product decisions to business outcomes — revenue, retention, efficiency — rather than treating them as isolated feature work.
Technical Collaboration
Deep enough technical understanding to have credible conversations with engineers, make informed trade-offs, and earn trust through fluency — not authority.
Execution & Delivery
Getting things shipped. Cutting through ambiguity, aligning cross-functional teams, and maintaining momentum without losing sight of the goal.
Let's talk about product, AI, or the next role.
Whether you're evaluating me for a role, exploring consulting, or just want to exchange ideas — I'm happy to talk.
Based in Berlin. Open to hybrid and remote work.