Berlin · Product Leadership · AI Strategy
Product leader working at the intersection of AI, strategy, and real-world execution.
I build digital products, advise teams on AI-driven product strategy, and translate complex ideas into usable systems that create business value.
Connecting strategy, technology, and the people who use the product.
I'm a product leader with 10+ years building and scaling B2B platforms, data products, and SaaS tools. My background bridges business thinking, technical depth, and genuine user focus — which means I can work effectively with engineers, executives, and customers without things getting lost in translation.
I've led product teams through growth, complexity, and uncertainty — defining strategy, setting priorities, and ensuring delivery. I care about outcomes over output: shipping the right things, not just shipping things.
Currently exploring the next chapter — whether that's a senior product leadership role or applying what I know to help companies make better decisions around AI and product strategy.
A track record of building products that matter.
From founding-stage to scale-up, I've led product teams and delivered outcomes across data platforms, mobility, retail technology, and esports.
Director of Product
Bayes Esports Solutions GmbHOfficial live data and technology solutions for the global esports industry — betting operators, media clients, and rights holders.
- Led a team of 5 Product Managers and Designers across Bayes' core product portfolio: live data, odds, and video products.
- Owned a product portfolio associated with €15M+ in ARR, serving partners including EFG, BLAST, Riot Games, and leading betting operators.
- Helped secure multi-million euro partnerships — including with Google and Esports World Cup — by shaping the product value narrative and integration roadmap.
- Initiated AI-powered fan engagement opportunities by defining use cases, data strategy, and technical feasibility for next-generation esports experiences.
- Built cross-functional alignment across product, engineering, and commercial teams through OKRs and structured planning processes.
Key achievement: Led strategic product initiatives that expanded Bayes' capabilities across data, tooling, and partner integrations, strengthening market position.
Senior Product Manager
CleverShuttle GmbHOn-demand ride pooling services for public transportation in Germany, with proprietary in-house operations software.
- Owned product direction for software enabling autonomous shuttle operations in public transit, navigating complex regulatory, operational, and partner-driven requirements.
- Translated regulatory constraints and partner requirements into prioritized roadmap items and delivery plans, enabling Germany's first autonomous shuttle operations.
- Led cross-functional development of operator tools that increased ride-pooling utilization by 20% and improved day-to-day operational reliability.
Key achievement: Delivered the first operational software for autonomous on-demand shuttles, enabling CleverShuttle to demonstrate technical readiness and laying the foundation for scaling the KIRA project.
Product Manager → Senior QA Engineer
NewStore Inc.Global mobile-first omnichannel retail platform serving brands like Decathlon, Burton, and UNTUCKit.
- Owned product strategy, roadmap, and backlog across multiple product areas including the in-store mobile app used by thousands of retail associates.
- Worked directly with designers, engineers, and customers to drive discovery, prioritization, and delivery in agile teams.
- Used OKRs to create alignment and measurable focus across cross-functional teams.
Key achievement: Launched offline mode for the in-store mobile app, enabling the onboarding of multiple large enterprise retailers.
- Designed API and service-level tests within a microservice architecture; built E2E and regression test suites for the NewStore platform.
- Collaborated with developers and product managers in Scrum teams — the foundation for moving into product management.
B.Sc. Business Information Technology
Schmalkalden University of Applied SciencesFocus: Application Systems and Information Management. Internship semester at Siemens Wind Power A/S, Brande, Denmark.
Building things on the side.
Alongside my professional work, I build products that solve real problems — because hands-on product work is the best way to stay sharp.
DogPass
The training companion dog owners actually stick with.
Most dog owners want to track training progress, upcoming vet appointments, and daily notes — but no tool feels right for the way they actually think. DogPass is a focused mobile app that keeps everything in one place: training sessions, milestones, dates, and the small wins that matter. Simple enough for daily use. Detailed enough to see real progress over time.
Helping teams make better product and AI decisions.
I work with a small number of teams and founders who need a senior outside perspective on product strategy, AI adoption, or how to move faster without building the wrong things.
AI Product Strategy
Identifying where AI actually creates value in your product or workflow — not where it sounds impressive. Defining use cases, assessing feasibility, and building a realistic roadmap for AI integration.
Product Discovery & MVP Definition
Helping you understand what problem you're actually solving, who you're solving it for, and what the smallest version looks like that you can learn from.
Product Strategy & Roadmaps
Translating business goals into a product direction your team can execute on. Prioritization frameworks, roadmap communication, and stakeholder alignment.
Sparring & Advisory
A thinking partner for founders, product leaders, and executives working through hard product or strategy decisions. No slides. Just structured, direct conversations that move things forward.
Works well for:
What I bring to the table.
AI Strategy & Applied AI
Identifying meaningful AI use cases, assessing technical feasibility, and building the product and data foundations that make AI actually work.
Product Leadership
Building and developing product teams, setting direction, and creating the conditions for high-quality product work at scale.
Product Discovery
Understanding the real problem before defining the solution. Combining user research, business context, and technical constraints into a clear direction.
Business Model Thinking
Connecting product decisions to business outcomes — revenue, retention, efficiency — rather than treating them as isolated feature work.
Technical Collaboration
Deep enough technical understanding to have credible conversations with engineers, make informed trade-offs, and earn trust through fluency — not authority.
Execution & Delivery
Getting things shipped. Cutting through ambiguity, aligning cross-functional teams, and maintaining momentum without losing sight of the goal.
Let's talk about product, AI, or the next role.
Whether you're evaluating me for a role, exploring consulting, or just want to exchange ideas — I'm happy to talk.
Based in Berlin. Open to hybrid and remote work.