About

Leading product teams, staying close to the work.

My background spans more than ten years in software, from QA to product management and leadership. At Bayes Esports, I led five product managers and designers, with responsibility for hiring, development and performance reviews across a portfolio associated with more than €10M in ARR.

What matters to me is whether the thing works and whether anyone uses it. At Celisara, I work with a clinical co-founder and take responsibility for product, design, engineering and pricing. I'm looking to start my next permanent product role in January 2027.

10 years

in product, from QA to director

€10M+

ARR in the portfolio I owned

4 industries

retail, mobility, esports, health

Experience

Where I've done the work

2026 - present

Co-founder · Product, Design & Engineering

Celisara

  • Co-founded Celisara with a practising dentist, focusing on AI-assisted documentation for aesthetic practices. In active use during its pilot phase.
  • Own product, design, engineering and operations across web and iOS, alongside pricing, positioning and the product website.
  • Built on-device AI dictation using Apple Intelligence, turning spoken treatment notes into structured drafts for clinician review before saving.

2024 - 2025

Director of Product

Bayes Esports

  • Led five product managers and designers, including hiring, development and performance reviews.
  • Owned products tied to €10M+ ARR, with partners including Riot, BLAST and EFG.
  • Helped secure Google and Esports World Cup partnerships by shaping the product narrative and integration roadmap.

2022 - 2024

Senior Product Manager

CleverShuttle

  • Led product work on software for autonomous on-demand shuttles, laying the foundation for scaling KIRA.
  • Turned regulatory constraints into a roadmap engineers could build.
  • Operator tools that lifted ride-pooling utilisation by 20%.

2015 - 2022

Product Manager ← Senior QA

NewStore

  • Owned the in-store mobile app used by Decathlon, Burton and UNTUCKit.
  • Led the introduction of offline checkout, removing a critical barrier to enterprise adoption and keeping stores trading during connectivity outages.
  • Started in QA, built the test architecture, then moved into product management in 2019.

B.Sc. Business Information Technology, Schmalkalden University of Applied Sciences.

Projects

Products I've built

celisara.com In active pilot use Bootstrapped AI-assisted

Celisara

AI-assisted documentation for aesthetic practices.

Established tools already cover booking, patient records and billing. Celisara brings those essentials together around AI-assisted documentation: spoken treatment notes become structured drafts using on-device Apple Intelligence, with clinician review before saving. The aim is to make documentation fit the time between treatments.

I co-founded Celisara with Shiva Nassiri, a practising dentist, and handle product, design, engineering, pricing and the website. It is in active use during its pilot phase. The case study explains our product focus and how we use AI within the clinical workflow.

React · Supabase · Capacitor · Swift

Celisara calendar on the desktop: week view with the day plan open and online requests still to be assigned

DogPass

A calm home for dog training, progress and everyday care.

Ad-free iPhone app: 100+ commands, sessions with a built-in clicker, progress over time, and a shareable profile for sitters. Research, product, UX, engineering and the App Store release: all mine.

React · Supabase · Capacitor (iOS)

DogPass training session: timer, hits and misses, clicker active
DogPass overview: training tip, clicker, command levels and progress
DogPass appointments: due items, categories and reminders

Looking for a product leader?

I'm interested in product leadership roles where I can lead a team and stay close to customers, engineering and product decisions. Happy to discuss the role you have in mind.